Trainers made from recycled ocean plastic to be launched by Adidas
The shoe-wear will be available in-store and online starting May 10, according to the Independent. It is estimated that 11 plastic bottles will be reused per pair, while other recycled materials will be used to make the laces, heel lining and sock liner covers.
Adidas has joined forces with environmental initiative Parley for the Oceans. They are helping to turn waste into thread that is then used in building the running shoes. “At Adidas, our core belief is that through sport, we have the power to change lives,” said Kasper Rorsted, Adidas CEO.
“We are one of the very few companies that integrate sustainability into their business model, which becomes most visible in the fact that we take sustainability to the product level.
“We not only see sustainability as an opportunity to get a competitive advantage. We see it as an obligation for us as a global company to do business in a responsible and sustainable way.”
Plastics are estimated to make up around 80% of the total marine debris in the world’s oceans. For the sportswear company, turning pollution into high-performance products is a part of their bigger plan to raise awareness of the problem. Last year, they traded the plastic bags from their stores to paper ones, eliminating around 70 million plastic shopping bags.