Nike revolutionizes the market yet again. New Air Max shoebox is made from recycled milk jugs and coffee lids
Thirty years after the Air Max 1 completely changed the sneaker industry, the sportswear giant is revolutionizing it again, this time with a new type of shoebox. The new type of packaging, with a polypropylene receptacle, is derived entirely from post-consumer recycled milk jugs, juice containers, and coffee-cup lids.
The creation belongs to Arthur Huang, CEO of Taipei-based engineering company Miniwiz, according to Inhabitat. The new shoebox features a modular design that can be reused as a hardshell backpack. Furthermore, when its life reaches the finish line, the shoebox can be recycled. The container’s eco-friendly characteristics seem to be in line with Miniwiz’s business philosophy.
“These are all intentional features and qualities which revolve around the intent of every Miniwiz product—reducing the impact on the environment in every way it can,” Huang said. “In this case, we’re adding features and efficiency to an existing product—shoe boxes—and by reusing non-virgin materials in a sustainable and responsible way.”
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The box was designed to support the NikeLab Air Max 1 Royal sneaker. It’s clothed in Nike’s Flyknit fabric – a fabric the company stitches together using a seamless technique that apparently produces 60% less waste than conventional cut-and-sew means. “
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