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Be yourself, Zara’s new collection for autumn-winter 17/18


The Spanish brand Zara presented its new collection of clothes for women, men and children for autumn-winter 17/18.

The advertising campaign was called As you are. The concept calls for accepting yourself as you are, not afraid to be individual and different from the majority.

The photographer of the new Zara campaign was Steven Meisel – a fashion photographer, the absolute record holder of Vogue Italy in the number of covers and editorials.


The collection is based on the British style of the 70’s and is complemented by elements of the popular in this season of the 90’s. Men’s clothes look relaxed. Voluminous lengthened coats and sweaters coexist with sheepskin coats and leather jackets, caps are combined with jackets and a beloved duffel coat with a classic knitted vest and a shirt.

In contrast to the men’s collection, women’s looks stricter. This is strict British classics: shirts, leather trench coats, wide trousers, truncated jackets, kepi, and chokers. As a result, the shooting of the women’s collection looks very expensive and, perhaps, too conservative for Zara.

Children, as well as men, are given freedom. Bright oversized sweaters with voluminous collars and hoods, hoodies, coats, trousers and jeans – nothing restricts movements.

Interest in the British classics is quite predictable after the resonant collaboration of Gosha Rubchinskiy with Burberry. Zara constantly tracks current trends and successfully implements them in their new collections.

Saida Safikhanova