New fragrance for Chanel
Chanel Gabrielle has been launched on July 4th in Paris, at the Palais de Tokyo, 15 years after Chance. It’s going to be 20th Chapter of the “Inside Chanel” Project and a tribute to Coco Chanel as a revolutionary woman.
Chanel is launching a new fragrance after 15 years, as part of the project Inside Chanel.
The announcement for “Gabrielle” has been made July 4th in Paris, with an exclusive Party at the Palais the Tokyo,usually designated as a Modern Art Museum, just a few steps away from the Seine. The party has been attended by a number of actresses, artists and models, such as Katy Perry, model Sholomit Malka, Stella Maxwell, Alessandra Mastronardi, Chiara Ferragni and Rosy De La Palma.
Gabrielle is described as “abstract” and at the same time floral.
From what’s been revealed so far, the theme of this fragrance seems to be, along with the life of the famous couturier, freedom. Freedom of developing our personality the way we want it to be, freedom to believe in our dreams. Freedom, most of all, to not let our gender or the era we’re born in define us.
It has been created by Olivier Polge, Chanel’s in house perfumer. Olivier Polge is the son of Jacques Polge, who’s was the main “nose” for Chanel from 1978 until 2013 when he left his place to Olivier, his son. Both father and son created a number of important perfumes for famous maisons such as Allure for Dior, the Rive Gauche for YSL, Armani Code, Coco Mademoiselle for Chanel, the previous Chanel Chance and, now, Gabrielle.
The young actress Kirsten Stewart will represent the fragrance, as she has already successfully collaborated with the Maison in the past, and the campaign will be directed by the British talent Ringan Ledwidge.