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Advertising’s brilliant minds are coming to iCEE.fest 2017

Just like every year, the festival that brings to Bucharest the giants of global technology has an important section dedicated to creativity and those that come up with ideas that generate emotions in the online. iCEE.fest 2017 brings alongside them experts that nurture creativity for the organisations that constantly need new ideas in order to evolve.

Dave Birss, Founder and Editor @

After 19 years spent in key positions within major creative agencies, Dave now writes for OpenForIdeas and offers advice in the practical creativity area. ”The creative management blues” – a presentation that will combine ideas with music and ”If creativity is the answer, the question is wrong” are the two special sessions that Dave will hold on the Upgrade stage of iCEE.fest. Marcus Wilding, Managing Partner/ Client Leader @ Mindshare Marcus will be talking, among others, about “Image_Hack”, an initiative started by Mindshare for Unilever, which wants to change the ”Photoshop regime” and stereotypes that have been hovering on women in media and marketing. Here is the story:


Steve Bartlett (foto), CEO/ Founder @ SocialChain

At the age of only 24, Steve is a ”wonder-child” of British advertising, with his company being one of the most highly rated at the moment. The ”Welcome to Zlatan” campaign was made when the Swedish forward came to Manchester United.

Kris Smith, General Manager Europe and Sicco Wegerif, Head of Platforms, are both from Media Monks. Their campaign, “Google: Nightwalk in Marseille” is the first one to use Google Street View during the night. It is only one of the spectacular productions from Media Monks.

Fadi Shuman, Global Chief Digital Officer @ Geometry Global, an agency with teams in 56 markets and eCommerce, digital and trade marketing expertise, will also be present.


Bruno Ribeiro, Creative Director and Fred Bosch, Head of Digital Innovation (Madrid), both from Mullen Lowe, a famous creative agency, operating in over 65 markets, will be present with the ”Try My Bra” campaign for sloggi, part of Triumph Group.

Damola Timeyin, Strategy Director and Kate Murphy, Associate Creative Director, are both from BBH, one of the most important creative agencies worldwide. The two return to iCEE.fest after the success of last year’s presentation, In Pursuit of the Idea.

Many other names have been confirmed in the creative section, including Jeanette Okwu, Global Business Director, Digital & Social Media @ Spark 44 Katy Howell, CEO @ Immediate Future Ravid Kuperberg, Partner @ The Mindscapes.

One of the most important digital tech and Internet festivals in the region, iCEE. Fest has published its agenda for the 2017 edition. Internet giants such as Facebook and Google will not be missing, and themes such as Virtual & Augmented Reality, AdTech, eCommerce, Startups or e-Health will be joined this year by Smart Homes and Fintech.

The last available tickets for iCEE.fest 2017 Bucharest, June 15-16, are up for sale on the official website.

Colin Carter