Labour Party wants to ban junk food ads from top TV shows in Britain
Adverts for junk food and sweets will be banned from hit TV shows including The X Factor, Hollyoaks and Britain’s Got Talent, if a Labour act that plans to tackle childhood obesity passes, Daily Mail writes.
Labour says the move would reduce children’s viewing of junk food adverts by 82% as part of a strategy to halve the number of overweight children within 10 years in an effort to curb the £6 billion annual NHS cost of obesity.
The £250 million child health fund would be paid for by halving the amount the NHS spends on management consultants each year, Labour claimed.
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Adverts for products high in fat, salt or sugar (HFSS) are already banned on children’s television, and if the plan goes ahead, the prohibition will cover all programmes before the 9pm.
Tory public health minister Nicola Blackwood said the plan would leave the country short of funds to pay for services.
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