VIDEO: The Truth about Conspiracy Theories and Subliminal Messages! You Are Being Tricked!

Conspiracy theories are all the rage right now and they are starting to gain serious ground because more and more people are starting to believe them no matter how crazy some of them seem. While some indeed make some sense, others are just out of this world. What is more, subliminal messages come up more and more often in all sorts of weird ways making people quite paranoid.

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According to blog.visme.co, as members of the consumer society, we’ve all been subject to subliminal messages.

Long considered the dark art of persuasion, subliminal messages are often connected to conspiracy theories of politicians and advertisers using them to manipulate our minds and modify our behaviors.

But do subliminal messages really work? And if so, how? The scientific exploration of the subliminal is slowly maturing since it first came to public knowledge in the 1950s. Here we attempt to walk you through 60 years of subliminal research and experiments, so that you can use this knowledge to empower yourselves.

Subliminal messages are defined as signals below the absolute threshold level (ATL) of our conscious awareness. The word “subliminal” literally means “below threshold.”

The first thing we need to understand is that we cannot become consciously aware of subliminal stimuli even if we look for it. Absolute threshold is defined as the lowest level of stimulus we can detect, be it visual, auditory, or sensory, etc. When an external stimuli falls below ATL, it cannot be detected consciously.

The second thing we need to understand is that subliminal perception is believed to be a result of a deliberately designed communication technique aimed at generating a response, so that people will do things they wouldn’t ordinarily do.

In short, both the perception and reaction to subliminal messages happen at the subconscious level. Why is it important to clearly define these two attributes? Because many prevailing conspiracy theories aren’t even finding the correct cases to attack; instead, many confuse subliminal with supraliminal.

Supraliminal is the opposite of subliminal. While both evoke neural responses and consequently influence our behaviour; supraliminal stimuli can be perceived by the conscious mind.

One example that illustrates how supraliminal stimuli influences our behavior through conscious perception is the German wine and French wine experiment.

In an experiment conducted in a British supermarket, a selection of German and French wines of the same price and sweetness were displayed.

The store then played German and French music on alternate days. What happened next is intriguing: Sales of German wine increased on days when German music was played, and the same occurred with French wine when French music was played.

here are two types of subliminal visual messages: subvisual and embeds.

Subvisual cues are flashed so quickly – usually a few milliseconds – that viewers don’t perceive them. In the classic James Vicary experiment, he flashed two frames containing “Thirsty? Drink Coca Cola” and “Hungry? Eat Popcorn” into a film. It happened so quickly that film viewers were not able to detect them.

Embeds are usually static images embedded in an unchanging visual environment, hiding in our plain sight. They can often be seen in print advertisements, such as this dollar bill in a KFC’s burger ad.