Torries and Social media campaign
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In today’s digital world of marketing and promotion, social media campaigns and press releases are getting more and more important in every field of life.
It will be safe to say that social media is becoming a way of life now. Digital Marketing especially social media marketing plays a vital role in a success of a product, an entity or an event if used properly and effectively and vice versa. The same story we saw with the election campaign of conservatives in recent 2017 general elections.
For a campaign to be effective, its content should transcribe the motive of the campaign. As Labour increased its following on different social media channels by 61%, the Conservatives on the other hand unable to match it by just 6% increase, research shows.
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According to research director of We Are Social, “The ‘strong and stable’ message didn’t seem to attract any new support on social media and the message of stability which Theresa May wanted to deliver to undecided voters did not reach well.’’ According to another source used to track social media advertising on social media, Conservative promoted its campaign in just 205 constituencies as compared to Labour promoted it’s in 464
The Conservatives also neglected some key seats as a result of their poor campaign as no adverts were shown in Battersea in the final couple of days which lost them the seat to Labour.
Labour, on the other hand, ran a campaign based on policies by targeting the younger generation who are active on social media, unlike Conservatives who were using hyper-targeted “dark” adverts on Facebook to appeal to individual users in marginal constituencies.
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