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How can augmented reality change our world? Interview: Paula Monteiro, Marketing Director Wikitude

Wikitude is the world’s leading mobile augmented reality technology provider for smartphones, tablets and digital eyewear. The company, based in Austria, was founded in 2008.

The products developed by Wikitude enable brands, agencies and developers to achieve their AR goals. The core product, Wikitude SDK, includes image recognition and tracking, video overlay and 3D model rendering and it’s an integral part of over 10,000 apps run by companies across a number of industries.

EvoNews talked to Paula Monteiro, Marketing Director at Wikitude, during this year’s edition of iCEE.Fest – the most important festival dedicated to digital technology and the Internet in the region, organised in Bucharest. Watch the full interview below.


Amelia Deveraux