Brits take more time choosing a sofa than a house
People in UK usually decide to buy a home within less than 30 minutes of viewing it in person, according to a new research from the property website Zoopla.
But when it comes to buying their next sofa they take three times as long – 88 minutes.
The research shows also that the average house hunter makes up their mind in the same time it would take to watch an episode of Coronation Street, while almost a quarter (24%) ‘knew it was for them’ in just 10 minutes or less.
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There is though an explanation: People appear to make a relatively quick decision following a property viewing as a result of their previous extensive research.
“The process of buying a home is a hugely emotive one and while a quick decision can help secure a property in a fast-moving market, it’s essential to keep a strong head and do as much research online and with your local agent to help build knowledge prior to viewing and making an offer.” said Lawrence Hall, spokesman for Zoopla.
Split by region, the speediest when it comes to making a property decision, taking just 26 minutes of viewing time before opting to go ahead with the purchase, are house hunters in the East Midlands.
On the other hand, buyers in the East of England are the most deliberate. But they still only take around 32 minutes to decide on the property purchase. They are closely followed by the West Midlands (30 minutes) and Yorkshire and the Humber (28 minutes).
What about the research time?
From the starting moment of property search, including using property websites and visiting estate agents, through to finding ‘the one’, the average house hunter puts in 75 hours’ research time spread over 15 weeks, Zoopla found.
Buyers in Wales take longest, with average search times of 83 hours spread over 4.5 months, while the quickest property hunters are those in the East Midlands, who take 62 hours spanning three months.
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