Coke Zero’s in for a change
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Coca-Cola has decided that one of its diet colas, Coke Zero, is not reaching enough people for what they intend it to be, a “diet,” no-sugar alternative to the real thing.
The Atlanta, Ga.-based company has decided to change the name of the beverage, which has been around since 2005, to Coca-Cola Zero Sugar, to make it stand out a little bit more on the shelf as a no-sugar beverage.
Coke Zero Sugar, as it will also be known as, will also go under a formulation change, to make it taste more like real Coca-Cola than ever before.
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However, Coke is not saying what the change in the formulation is, just that they will continue to use the same artificial sweeteners as before, and will “tweak” the blend of flavors it uses in the beverage.
Evidently, Coke tried the new formulation in Europe, it clicked with diet beverage drinkers, and they are confident that it will do the same thing over here.
Rather than sugar as a sweetening agent, the drink uses various artificial sweeteners, like aspartame, to get its taste.
Coke doesn’t generally use real sugar in its formulation anymore–except in special editions and in Passover editions—using the cheaper and still sweet high fructose corn syrup to sweeten things up.
The new cans and bottles of Coke Zero Sugar will hit shelves next month, and will directly compete with another of Coke’s diet beverages, Diet Coke, in the marketplace, one that has seen Coke Zero marketed to males and Diet Coke to females.
No word yet on whether that marketing will continue.
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