Drowning in the frenzy of free swimsuits

If all 1.6 million who re-posted the SunnyCoClothing promo receive a swimsuit, this summer many will have to get over their fear of being caught wearing the same outfit as someone else.

SunnyCoClothing took over the internet with a beneficial and frustrating promo, that I’m sure we’re all aware of.

Many Instagram users woke up Wednesday morning to see hundreds if not thousands of similar pictures with a girl sitting poolside wearing a red one piece bikini. This post caught fire due to an extraordinary promo offered by @SunnyCoClothing, on their Instagram page:

“Sharing is Caring

EVERYONE that reposts and tags us in this picture within the next 24 HOURS will receive a FREE Pamela Sunny Suit Offer only valid in Promo ends 5/3/17 @ 3pm MST *Must pay shipping+handling

This promotion is sponsored by @twazerapp

After 24 hr. everyone who reposted and tagged us will be receiving a code and they will be able to use it on our website for the free checkout “

Frustration and jokes spread amongst Instagram. Many users were exasperated, seeing the same post on their timeline continuously. The frustrations did not stop over a million girls from attempting to start the summer off with a free swimsuit.

There was speculation that the promo was a farce and was put in place as a marketing ploy, and amazing one if so. However, at 3 pm on Wednesday afternoon, the promo codes were sent and those who re-posted SunnyCoClothing’s promo were able to receive their swimsuit, with a huge discount. Though participants had to pay shipping costs, they received a $64.99 discount on a swimsuit that costs $64.99.

It has been rumoured the post has been shared over 1.6 million times during the duration of the promo, which leads some to speculate; how will SunnyCoClothing fill all the orders free of charge. That is a hurdle owners Alan Alchalel and Brady Silverwood will have to overcome.

It may come as a surprise, but Alchalel and Silverwood are both college students. The young entrepreneurs are seniors at the University of Arizona. They’re both from San Diego, California and have been friends since the 5th grade. They first saw success with a line of “Sunny Skirts” that was sold to over 28 colleges nationwide.

Alchalel and Silverwood build their fashion brand around philanthropy and furthering the health of others. SunnyCoClothing has made a pledge to donate $1 of every product sold to the Alzheimer Foundation.

This marketing plan has proved to be genius for this young company. SunnyCoClothing’s Instagram following has more than doubled in 24-hours, now at 757,000; and climbing by the minute. If Alchalel and Silverwood can pull this off and keep their momentum we could be looking at the new Zuckerbergs of swimwear.