Crayola replaces Dandelion Yellow with latest colour discovered by scientists. Fans are asked to submit names for new hue
Crayola announce at the beginning of the year that it will be retiring its Dandelion Yellow. The company now says that Dandelion will be replaced by the last color discovered by scientists and kids are asked to name the new shade.
Crayola announce earlier this year that it will be retiring its Dandelion Yellow from the classic 24-pack. Dandelion will join other hues like Maize, Lemon Yellow, Blue Gray, Raw Umber, Green Blue, Blizzard Blue, Magic Mint and Mulberry in the Crayola Hall of Fame.
Launched in 1990, Dandelion is currently on a retirement tour across the U.S.A. and there are also special offers for those that have fallen in love with the “adventurous spirit” of this particular shade of Yellow.
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And as a 24-pack box could not contain just 23 crayons, Crayola announced that Dandelion will be replaced by the latest color to be discovered by scientists.
A researcher from Oregon State University has the special honor of being the last to discover a new color. Mas Subramanian, a chemistry professor, was the first to discover new blue pigment in 200 years.
Scientist were experimenting with new materials that could be used in electronics applications when they mixed manganese oxide, black in color, with other chemicals and heated them up to to nearly 2,000 degrees Fahrenheit. One of the samples came back a vivid blue.
The new pigment is formed by a unique crystal structure that allows the manganese ions to absorb red and green wavelengths of light, while only reflecting blue. The vibrant blue is so durable, and its compounds are so stable, even in oil and water, that the color does not fade.
And Oregon State University reached a licensing agreement with The Shepherd Color Company which started to use the blue pigment, called YInMn (yin-min) blue, in a wide range of coatings and plastics.
Crayola also decided to use the yin-min blue for its next crayon to replace the retiring Dandelion. And it launched a naming contest on its site asking children and fans to come up with the best nicknames for the new blue hue.
The Twitter conversation started by Crayola has already produced some results with adults joining the contests suggesting names like Earth Blue, Blue Genes, Brilliant Blue or Sparky Blue. Some have been inspired by their favourite films and even suggested Anime Blue or Tardis Blue, for the new shade.
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Crayola crayons were first produced in 1903 by Binney & Smith Co.
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