Rihanna finally released Fenty Beauty diverse ranges
Rihanna released her first makeup range for Fenty Beauty.
Makeup enthusiasts and fans highlighted the makeup range diversity and complimented Rihanna and her campaign for inclusivity. The range of Fenty Beauty itself includes 40 different shades of foundation.
The ads released for Fenty Beauty made it clear that diversity and inclusivity represent major factors of this makeup line. Rihanna posted on Instagram multiple videos of a wide range of models with different skin tones.
During the New York City launch, Rihanna spoke about the importance of catering to all women. In a comment to Refinery29, Rihanna stated that she “wanted things that girls of all skin tones could fall in love with.”
“In every product I was like, there needs to be something for a dark-skinned girl, there needs to be something for a really pale girl, there needs to be something in-between,” she continued speaking about the process of creating range.
“All women deserve to feel beautiful and all women deserve to have a choice and an option when they go to the makeup counter . . . I don’t think that’s fair to limit it to one shade or group shade. Women love makeup and they should all be included,” the singer also said to ET.