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Angelina Jolie honours her late mother with Guerlain perfume campaign: “It was a brand she loved”

Angelina Jolie agreed to be the face of Mon Guerlain, her first international beauty campaign in a decade. Her decision was partly due to her late mother’s love for the brand, according to People.

“It was a brand my mother loved, so I knew it from my childhood,” Jolie, 41, told Marie Claire about her new perfume campaign. “It spoke to her, as it does to me, of beauty, history, and quality; one of the oldest perfume houses in the world, from France, a country I love and feel connected to.”

Marcheline Bertrand, Jolie’s mother, died in January 2007, at 56, after having fought against cancer for seven and a half years.


“She was a very natural woman who never spoiled herself, never wore makeup, and wore modest jewelry, but she always had a few special items for when she wanted to feel like a lady,” Jolie said of her mother’s style. “One of those — and I remember it because it seemed so elegant— was her Guerlain powder. I think all women have those few special things that make them feel feminine.”

Angelina Jolie will honour her late mother
Photo: Guerlain

Angelina Jolie also spoke about how motherhood brought her closer to understanding her mother’s legacy.

“She was very soft but could move mountains for her kids. That’s something I always admire in women: that mix of softness and strength … She always tried to understand the complexity of the world. She had a great heart which was sensitive to the world’s violence.”

She went on to say: “I feel in contact with my mother when I look at my children. I can feel her influence over me then. I see that my way of raising them resembles the way she raised my brother and I. It’s more apparent with my daughters Shiloh and Vivienne. Therefore, yes, my mother is there, present in this influence, all the time.”

Daisy Wilder