The Superclub Evolution
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Club-land let out a yelp to save a long -standing Fabric nightclub last year. Now avid ‘beautiful’ people are left wondering will their hallowed grounds be preserved.
Fear not – the new Cream superclub that opened in London last weekend, saw a revival of the club scene that set the ball in motion, with ERIC Prydz launching his new imprint.
As the futurist techno and deep house sound develops we see a new genre of music appearing, which is congruent with the emerging generation. A more sophisticated and educated audience are set to embrace the Information Age – accompanied by the new interactive club experience.
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The messy and hedonistic early years of the club scene were enjoyed by the formative experiences of electronic music fans. However the over indulgent era of club life may have been quelled. Smaller clubs have long since crashed and burned – with the likes of Mr Cs’ club The End closing and Turnmills saying goodbye to its last customers in 2008. No longer will we see jam packed and relatively small venues stage global names like Sven Vath, John Digweed and Carl Cox.
Some would argue that the club scene is gearing up for a sanitised and safer version of nightlife. A less rough round the edges approach may be seen with a more interactive scensory experience. The future of clubbing will encorporate new technologies and of course Social networking.
What we can expect to see will be bigger super-venues, that are kitted-out to the hilt with state of the art technology. No longer will clubs provide scope for the early days of bacchian indulgence.
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