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Pricey advertising: Top 10 most expensive words in Google AdWords

Google’s  revenue amounted over $80 billion last year, and around 97% of it was generated by Pay Per Click publicity (PPC).

According to a marketing study conducted by American company WordSteam, the price of keywords in English starts at 5 cents and can reach up to $50.

The most expensive keyword in Google AdWords is ”insurance”. Being looked up almost 25 million times a month. Companies in the USA pay $54 for a single click on this word.

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”Insurance” is closely followed by ”loans” and ”mortgage”($44-$48).

Top 10 most expensive keywords also includes „attorney”, „credit”, „lawyer”, „donate”, „hosting”, and „claim”, while the following most expensive words are „conference call”, „trading” , „software”, ”recovery” and „transfer”.

Pricey advertising Top 10 most expensive words in Google AdWords
Source: WordSteam

Diane Stinsow

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