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Millennials now have their own airline

Air France announced on Thursday it will launch Joon, a new airline-inside-an-airline geared towards anyone born after 1980.

The airline is “aimed at a young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology,” a statement said. Details about the new carrier are scant, as CNN report. It will start flying European routes from Paris Charles de Gaulle Airport in the fall and expand to long-haul flights in mid-2018, as the airline said.

“This new brand has been entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport,” the airline explained in a statement. The airline described Joon as “a lifestyle brand and a state of mind.”

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The uniforms of the flight attendants will be different from the norm. Joon’s staff will sport a hipster casual design, with ankle pants and white sneakers as well as blazers with rolled up sleeves and polo shirts buttoned to the top button.

Joon will not be a traditional low-cost airline, but it will reflect the experience of flying Air France. It will use a combination of single-aisle Airbus A320s and long-range twin-aisle A340s and A350s. A Spokeswoman for the airline said 40-year-olds will also be allowed on board. More details are set to come in September.

Daisy Wilder

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