McDonald’s confirms UK home delivery aims sales growth
McDonald’s will be trialling a home-delivery service for the first time in the UK this summer, its UK chief executive Paul Pomroy has said.
Pomroy confirmed this move aims to help the fast food giant continue to compete in a market in which food delivery players such as Just Eat or Deliveroo are getting bigger and bigger.
“We looked at other brands that already do delivery. We’re not the first to deliver. But we want to be a follower that does it in the right way. So if you order a Big Mac meal at home, then you want to feel that you’ve been well treated in terms of the price and the way it’s been delivered.” said Paul Pomroy, cited by Campaign Live.
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115,000 UK zero-hours workers will finally have fixed contracts at McDonald’s
The global fast-food chain announced on Tuesday that total revenues had fallen 4% to $5.68bn (£4.43bn) in the first three months of 2017, due to the impact of refranchising its restaurants.
In the “international lead” segment, covering mature markets including the UK, sales were up 2.8%.
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