Toggle Menu
  1. Home/
  2. Business/
  3. Companies/

How did Ikea respond back to Balenciaga’s copycat tote bag

The luxury fashion brand Balenciaga had last week the courage to sell a copycat version of Ikea’s $0.99 Frakta take-home bag for an incredible price – $2,145. 

The internet reacted immediately, laughing at the thing everyone is calling “fashion.”


The furniture company has responded to the Balenciaga copy by presenting its bag as the original with a post on its sites clearly directed at the fashion house.

Swedish agency ACNE created the following ad to instruct customers on how to distinguish between Ikea’s original bag design and Balenciaga’s fake. Here’s how you can tell the real from the copy:

1. Shake it! If it rustles, it’s the real deal.
2. Multifunctional. It can carry hockey gear, bricks, and even water.
3. Throw it in the dirt. A true FRAKTA is simply rinsed off with a garden hose when dirty.
4. Price tag. Only $0.99.

“No one would dare throw their $2,145 Balenciaga tote in the dirt. Fake! Fake! Would you use a $2,145 tote to carry all your important bricks? No way! Fake!”

Ikea‘s responses came soon after the Balenciaga bag hit the market.

“I wanted to act fast, so we contacted our client the day after and I said, ‘We’ll have creative work ready within two hours.'” said ACNE Creative Director Johan Holgrem, cited by Mashable.

Claire Reynolds