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“Meet me at Apple” – the words Apple SVP of retail Angela Ahrendts wants Gen Z to say

Senior vice president of retail at Apple Inc. Angela Ahrendts has been working with a team to redesign the retail experience at Apple stores. Now she reveals the strategy behind the new re-imagined stores and why she wants the generation Z of customers to say “Meet me at Apple”.

In an interview given to CBS This Morning, she said: “A lot of the big online guys have said they’re opening stores. Amazon’s investing in stores. Google’s investing in stores. … Starbucks figured it out, you know? Being a gathering place for – right? ‘Meet me at Starbucks. And you know, I’ve told the teams, ‘I’ll know we’ve done a really, really great job if the next generation, if Gen Z says, “Meet me at Apple. Did you see what’s going on at Apple today?”’”

Co-host Norah O’Donnell asked Ahrendts how to get back to the basics of human communication when there seems to be a new device around the corner, after having reminded her of the TED Talk in which she said that the more technologically advanced our society becomes, the more we need to back to the basics of communication.


She responded: “But I think that’s where the human communication comes in, you know? I don’t care how advanced technology gets. I don’t think that there’s anything that can replace looking someone in the eyes, touching their hand, you know? That feeling, if you will, that I don’t care how many millions of Facebook friends you have. You don’t get that feeling. So I do think that it’s getting back to this incredible human connection and – and isn’t that how incredible things happen as well?”

Daisy Wilder