NARS Cosmetics announces it’s no longer cruelty-free, consumers boycott it
NARS Cosmetics has recently announced that it will pull back its cruelty-free stance in order to enter the Chinese market, The Independent reports.
NARS has decided to begin sales in China, a country in which animal testing is compulsory for all cosmetics companies, and its consumers have responded on social media in an agry fashion.
The company has been accused of putting ”money over principles”, while many Internet users have called for a boycott and even came up with a hashtag – #boycottnars.
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beyond disappointing when cruelty free makeup brands put profit before ethics and decide to sell in China, looking at you Nars
— mel ? (@melaniedrinnan) June 26, 2017
Nars just a heads up, your greed for more money and losing your CF status for China is gonna backfire. So many customers will go elsewhere.
— Betsie (@betsieburgess) June 25, 2017
Shame on you @NARSissist You chose to cause horrific unnecessary suffering to innocent animals purely to line your own pockets. #boycottNARS https://t.co/IbEVRhghDP
— Cruelty Free London (@crueltyfreeLDN) June 29, 2017
Once the initial wave of criticism cooled down, NARS Cosmetics came with an explanation on Instagram, stating that ”We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China.”
Nevertheless, this further attracted backlash from social media users.
According to a US report, “China is projected to become the largest market for personal care and cosmetics products globally in the next five to ten years”, with well-known brands L’Oreal, Benefit, Rimmel London and Shiseido – which owns Nars – among its biggest sellers.
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