Don’t tweet between 11 p.m. and 7 a.m. if you care about your career
Tweeting between 11 p.m. and 7 a.m. could hurt job performance, a new study on NBA players shows.
The study examined 30,000 tweets from 2009-2016. Players who tweeted during 11 p.m. and 7 a.m. scored one point less in games, on average, and saw their shooting accuracy drop 1.7 percentage points, compared to those who didn’t engage in late-night tweeting. Also, they took fewer shots and had fewer rebounds, steals and blocks.
The researchers say that this has to do with players getting less sleep than they should.
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“Our findings are relevant beyond just sports science research. Our results demonstrate a broader phenomenon: to perform at your personal best, you should get a full night of sleep.” says study co-author Lauren Hale, a professor at Stony Brook University, cited by Moneyish.
So if you care about your career “tweet only during normal business hours or an hour or so before and after so it doesn’t look like you’re up at night being reactive,” says career coach Hallie Crawford.
She also says that no matter the time, when you tweet, “keep your language, comments and views professional,”and “don’t bash other people: If it’s not something you would say to someone else directly at the office don’t say it on Twitter.”
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