Investor Ross Gerber asserted that Tesla’s CEO, Elon Musk, has “destroyed” the electric vehicle maker’s reputation, amid reports of vehicle-related incidents and mounting brand challenges.
During a Sky Business Live interview, Gerber declared, “Tesla needs a new CEO. I’ve decided to publicly advocate for leadership change.” He argued that Musk has become overextended, juggling responsibilities at DOGE, X, and Tesla simultaneously.
“There are critical initiatives at Tesla that require focused leadership,” Gerber explained. “Musk should either fully recommit to Tesla or step aside and appoint a dedicated CEO who can stabilize the company.”
The investor, holding approximately $105 million in Tesla shares, candidly acknowledged the company is experiencing a serious crisis. Business Insider reports indicate Tesla’s shares have plummeted 53 percent since December, with market value dropping over $800 billion.
“The company’s reputation has been critically damaged,” Gerber stated. “Sales are declining because the CEO’s divisive public persona is deterring potential customers.”
As an early Tesla investor, Gerber warned about potential divestment if performance doesn’t improve. He has already begun selling portions of his shareholding, emphasizing the importance of brand perception in consumer decision-making.
“People deeply identify with their vehicles, particularly in the United States,” he noted. “When brand reputation suffers, it directly impacts purchasing decisions.”
Recent ABC News reporting revealed that four top executives have sold over $100 million in shares since early February, further highlighting internal uncertainties.
In a parallel development, Musk claimed during a Fox News interview with Sean Hannity that his life was potentially at risk due to his governmental restructuring efforts, describing potential threats stemming from controversial workforce reductions.
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