Audi and Porsche join forces on digitization and autonomous driving
Electrification, digitization and autonomous driving are the main objectives of a cooperation between Audi and Porsche. The green light has been given for the shared vehicle architecture strategy of the future, but fans of the two brands need not worry about the uniqueness of the models.
After working successfully for many years in the area of SUVs, Audi and Porsche, both in the Volkswagen group, decided to cooperate even more closely. According to a press release, the objective of the new initiative is for the two brands to shape the mobility of the future together.
Audi says that through the effective application of development capacities, additional scope is to be created for the topics of electrification, digitization and autonomous driving. This, Audi representatives say, will enhance competitiveness so that the two companies can optimally utilize the opportunities for future model generations and better meet the challenges. In the coming months, joint teams will prepare the specific areas of cooperation and define the roadmap as far as 2025. The focus is on the joint development of shared vehicle architectures, modules and components.
“The best brains of both companies will together set the technical course for the future. We are united by many shared values, above all, by our pursuit of the best solutions and the best offerings for our customers,” Rupert Stadler, Chairman of the Board of Management of AUDI AG, said.
“Together, we will make faster progress in the race for the mobility of the future. We will utilize the expertise of both companies and take advantage of synergies. We will cooperate wherever it makes sense. But we will also be very careful to maintain the differentiation between our brands. A Porsche is always a Porsche, and that will remain so in the future,” Oliver Blume, Chairman of the Board of Management of Porsche AG, added.
Such a collaboration within the Volkswagen Group is not new, since Audi, VW and Porsche have worked together successfully for many years in the area of SUVs.