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Apple acquires artificial intelligence company specialise in dark data

Apple paid $200mn for acquiring Lattice Data, an artificial intelligence company specialised in dark data, according to TechCrunch.

Lattice is specialised in applying artificial intelligence for taking unstructured information, ”dark” information, and turning them into structured, or useful data.

Since our world keeps being more and more interconnected, we produce impressive amounts of data. In 2013 there were 4,4 zettabytes of information produced, and it is estimated to reach 44 zettabytes in 2020.


IBM estimates that 90% of the information was produced in the past two years alone.

This information, however, is rather random, so it is not too useful when it comes to analysis and processing. Lattice uses the automatic learning of machines in order to arrange the information and make it usable.

This information can later be used for example at virtual assistance Siri. By processing increasing amounts of information, it can become ”smarter” and therefore better equipped for users’ needs and services.

Daniel Higgson