The Kardashian brand has become so string that brands can pay six-figure sums to be featured on their social media.
Michael Heller, the CEO of digital-marketing firm Talent Resources, the company behind many of the Kardashian’s publicity contracts, revealed to US Weekly, that some companies pay up to half a million dollars to reach Kim Kardashian’s 95.4 million followers. Her sisters Khloe and Kourtney receive up a quarter a million for an Instagram post.
The youngest sisters Kendall and Kylie Jenner have 76.7 million and 89.4 million followers each, so it’s safe to assume they get around $400,000 for a post.
The influencers endorse numerous products from weight-loss products and waist trainers which sell out immediately, which explains the Kardashian appeal to brands.
Heller also said the social-media post make up “about 25 per cent of their income”.
Heller also iterated that the family only partner with brands that they actually like. “They only endorse what aligns with their lifestyle,” he said. “They turn a lot down.”