This is the surprising meaning behind McDonald’s red and yellow sign
People associate red and yellow with fast food and this is not a coincidence, according to Karen Haller, an expert in applied colour psychology. She explained on her website that these two colours have a psychological effect on the customer’s brain.
“The feelings, the mood this combination of colours emits is perfect for their target market,” she wrote. “Looking at the positive psychology qualities of red & yellow in relation to the fast food industry, red triggers stimulation, appetite, hunger, it attracts attention. Yellow triggers the feelings of happiness and friendliness. When you combine red and yellow it’s about speed, quickness. In, eat and out again.” Furthermore, yellow is the most visible colour in daylight, making McDonald’s M visible from afar.
However, McDonald’s also has green and yellow signs. “Green elicits the feelings of nature, natural and environmentally friendly,” Haller explained. “It’s no longer about rushing in for a quick bite to eat. You can relax, get comfortable, linger over a coffee (almost dare I say, a bit like Starbucks).”